Since former directors Steve Sly and Jeff Mostyn agreed to sell their 50% share in Bournemouth to Russian businessman Maxim Demin in 2011, Bournemouth have experienced a meteoric rise.

With the backing of Demin, the Cherries secured promotion from League One to the Championship under the stewardship of Eddie Howe which was just the start of their magical story.

Howe led Bournemouth to 10th in the Championship at the first time of asking, the highest ever finish in the Football League in the club’s history, before following that up with winning the league in 2014/15.

Demin’s involvement and investment at the club opened the pathways for marketing and sponsorship deals at levels previously unimaginable on the south coast.

The club welcomed betting giant Mansion as their chief sponsor upon their arrival in the Premier League, one of the globe’s biggest names in the online betting and gaming industry and operators of four other gambling sites including Casino.com.

Not the only off the pitch advancements spearheaded by Demin, the club have renovated their training facilities, added new state-of-the-art offices and are one of the pioneers in promoting the use of the latest sports science technology.

Having sold half of his stake in the club to US investment group Peak 6, it would appear Demin has taken a bit of a step back to allow Bournemouth to take another giant leap forward – but Premier League survival is paramount.

Just seven points clear of the relegation zone, the model in place at the Vitality Stadium is reliant upon playing in the world’s most lucrative league and Eddie Howe has a tough job on his hands to ensure that they remain in the division.

With games against Middlesbrough, Sunderland, Burnley and Leicester on the horizon over the final six games of the season, Bournemouth’s future is very much in their own hands with that magical 40-point mark within touching distance.

Securing Premier League football for a third season would be taking a leap towards establishing themselves as a regular at this level, and then the financial gains can really start to be realised.

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